"Elite athletes and coaches have got a mind of their own… and many of them are not afraid to use it. Added to that, many also have an ego… their own agendas and self-interest. It can feel like trying to herd cats. So, how do you lead and motivate a team of independent thinkers? During this session, you’ll discover how to ‘herd cats’. Simon will share his experiences from over 25 years working in elite sport, plus lessons he’s learned from studying some of the very best leaders and teams on the planet – such as Special Forces units and Red Arrows teams."