Dr Ben Rosenblatt’s presentation at the UKSCA 2024 Annual Conference offers a deep dive into the world of elite athlete preparation. With a career spanning over two decades, including leading roles at the FA and GB Hockey, Ben shares practical insights on improving athletic performance through strength and conditioning. Central to his approach is understanding the unique physical and tactical demands placed on athletes, whether it’s in Olympic hockey or international football. His work focuses on not only increasing strength and fitness but also ensuring athletes can sustain high levels of performance throughout intense competition periods, such as during the Olympics or the World Cup. Ben emphasises the importance of designing training programs tailored to each athlete’s needs, using methods like gamification to enhance intensity and engagement. His talk provides coaches with actionable steps to better prepare their athletes for the rigours of competition while also considering individual recovery and performance sustainability.