Jim Radcliffe - "Developing a Culture of S&C in Younger Adults". Jim has been the head strength and conditioning coach for University of Oregon athletics for more than 30 years. Jim plays a significant role in the Ducks’ football programme as the designer of the year-round conditioning calendar in addition to working with the baseball and men's and women's track & field programs. A graduate of Pacific University, Radcliffe played college football for four seasons. He also earned his master's in biomechanics from the University of Oregon in 1992.